Programme Summary

This is the programme for those who are poised to become Marketing Professionals. Its aim is to provide students with the knowledge and skills needed to independently develop marketing strategy, applying the latest research methods for marketing decision-making, and using buyer behavior theory as a basis for marketing strategy.

Admission Criteria Requirements 

Normal Entry

Eligible candidates for year one should have six credits including Mathematics and English at MSCE or its equivalent.

Mature Entry

Eligible candidates should have Advanced Diploma/Diploma in Business Administration or Management or related programmes or other related qualifications from a recognized University or Institution of higher learning or examining body or accredited programmes of the University of Malawi; plus:

• MSCE or its equivalent with 4 credits including English and Mathematics.
• A minimum of 2 years work experience in a commerce related field after obtaining the relevant Advanced Diploma/Diploma qualification.

Mature entry candidates can join year 2 or 3 depending on their qualifications.

Multiple Exits

The programme has multiple exits as follows:

• Year Two: Certificate 
• Year Three: Diploma 
• Year Four: Degree